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About Z2A Digital

Whatever you’re looking for, you can expect to get more from us

Z2A Digital is the only full-funnel advertising agency with a performance focus woven into our DNA. We accelerate our partners’ growth by connecting brand demand with performance outcomes. We accomplish this by starting understanding businesses and then building precise, full-funnel strategies to bridge every channel to real business results. Our vision is clear: to define and lead the performance-led, full-funnel advertising category, becoming the partner of choice for businesses that want sustainable growth.

How we got started

Z2A was built on the foundation of tying brand creativity to performance. Our co-founders, Raphi Green and Dan Shabtay, understood the gap that exists between top-of-the-funnel branding and bottom-of-the-funnel performance. That led them to launch Z2A with the goal of helping growth-focused brands to bridge that gap. With their depth of expertise in media buying and preference for building partnerships instead of merely offering “services”, they create creative initiatives that translate to real-world, measurable outcomes.  

Learn More

We are proud to serve as the growth partner that brands across numerous verticals can rely on to deliver growth and ROI.  

Our team
Our expert team are passionate about gaming of all types
We guarantee a friendly approach to app marketing
But we're serious about results!
Working with Z2A gives you superpowers!
Our Thursday Happy Hour sees all our offices teleconference in for fun (and snacks!)
Our values
Our values

Culture

At Z2A Digital, we balance the utmost professionalism and commitment to excellence, with a warm and friendly atmosphere that makes our staff and clients feel respected and welcome.

Trust

We prioritize building and maintaining trust with our clients and partners, delivering transparent and dependable solutions that drive repeatable results.

Ambition

We are driven to set and achieve ambitious goals, always pushing the envelope in terms of what’s achievable for our clients’ verticals.

Innovation

Z2A Digital is constantly at the forefront of new and emerging ad technologies, deploying state-of-the-art solutions that help clients meet their objectives.

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Our four Ts: Tech, Transparency, Team, & Tactics

Our approach is fuelled by our four key Ts: Teach, Team, Tactics, and Transparency.

Transparency
We prefer to create and use in-house tech that directly supports our and client’s goals, not generic systems.

Team
We uphold collaboration to a pinnacle, ensuring that our team works closely together and with clients to ensure optimal performance across the funnel.

Tactics
We incorporate innovative tactics that are effective and compliant to find the most suitable users for our clients’ apps.

Transparency
We ensure transparency is baked into all facets of our operations, ensuring that clients’ metrics are accurate, clear, and visible.

Our Impact

We rely on a mix of data-driven strategies, AI automation, and funnel-focused creatives[...] to drive profitable, high-value users to our clients’ brands. This approach has helped us boost ROAS, ROI, LTV, and retention for over 75 brands, including budding startups, Fortune 500 companies, or somewhere in between. Case in point: we helped one client achieve a +3X Increase in conversion rate, a +178% ROAS Growth, and a +113% D30 Retention Rate.  

Our Global Presence

We maintain a presence worldwide spanning Israel, Europe, China, India, LATAM, and the USA. That makes us an increasingly global company, with the ability to help brands like yours drive profitable results regardless of locale.

Our Commitment

At Z2A Digital, we’re devoted to helping our clients generate real, measurable results from their marketing efforts. We work as an extension of your team, leveraging technology to not only transform the mobile landscape, but also to help brands achieve results that other agencies can’t.

Our four Ts: Tech, Team, Tactics, Transparency

At Z2A Digital, our approach is guided by our four Ts: Tech, Team, Tactics, and Transparency.

We believe in creating in-house tech solutions rather than relying on generic options.

Our team of experts is dedicated to optimizing performance and working closely with clients to achieve their growth goals.
We employ innovative tactics to find the right users for our clients' apps.

And we maintain transparency in all our operations, providing clear, trackable metrics that illustrate the return on investment.

Our impact

With our advanced, data-driven strategies, we have empowered businesses to acquire, retain, and monetize high-value users. We have worked with a diverse range of clients, from startups to Fortune 500 companies, helping them navigate the complex mobile advertising landscape and achieve a high return on their advertising investments.

Our global presence

With a presence in Tel Aviv, Berlin, London and San Francisco, our team is ready to assist you wherever you are. Our global presence allows us to understand local markets and provide tailored solutions that cater to specific regional needs.

Our commitment

At Z2A Digital, we are committed to delivering exceptional service and results. We believe in the power of technology and innovation to transform the mobile adtech landscape. And we are dedicated to helping our clients succeed.

Does this sound good? Talk to us today