• Strategy:
  
  • Lead Z2A Digital’s transition to a full-scope media strategy agency by expanding capabilities beyond performance campaigns.
  • Manage and optimize fixed marketing budgets.
  • Establish and implement strategies for balancing performance-focused and branding-focused marketing objectives.
• Media Planning and Budget Allocation:
  
  • Build cross-platform media plans that include Google Ads, Social media, and traditional media.
  • Develop methodologies to present the value of branding investments alongside performance metrics.
• Leadership and Collaboration:
  
  • Work closely with internal teams to enhance media planning and execution capabilities.
  • Help the sales team define relevant demand partners and how to approach them.
  • Mentor and upskill team members to develop expertise in budget management and multi-channel media strategies.

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• 7-10 years of experience in media strategy and advertising.
• Expertise in developing and executing multi-channel media strategies that balance branding and performance objectives.
• Self starter
• Strong understanding of media planning tools, analytics, and emerging trends.
• Exceptional communication and relationship-building skills.
• Experience in leading coordination among creative production, analytics, and media.
• Excellent storytelling skills to articulate brand vision and strategy.
• Strategic and results-oriented mindset.
• Adaptability and ability to thrive in a fast-paced, dynamic environment.

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