Ready to think differently about user acquisition?
Subscribe to our newsletter and stay updated with the latest UA strategies and mobile marketing trends.
Content & Events
All Blogs
.png)
GamesForum Cyprus 2025: Hybrid Casual’s Rise, Smarter Monetization & New Partnerships on the Horizon
Events
|
17/4/2025
GamesForum Cyprus 2025 highlighted the rise of hybrid casual games, smarter monetization, and new performance-driven partnerships in mobile gaming.
.png)
.webp)
Events
|
February 19, 2024
Z2A Digital at MAU Vegas 2024: Paving the Way for App Growth
Mobile trends
|
January 16, 2024
The most common mobile banner ad sizes in 2024
.webp)
Mobile trends
|
January 16, 2024
New Z2A Digital branding: the journey
.png)
Events
|
January 16, 2024
Affiliate Summit West 2024
Campaign optimization
|
December 13, 2023
How to Calculate View-Through Conversions Accurately
Campaign optimization
|
November 14, 2023
Understanding the Advertising Waterfall in Mobile Marketing
User Acquisition
|
October 30, 2023
The Most Common Video Ad Sizes in 2023
Mobile trends
|
October 30, 2023
What Are Rewarded Video Ads? A Comprehensive Guide
Campaign optimization
|
October 26, 2023
What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?
COMPANY
FOLLOW US
SUBSCRIBE TO OUR NEWSLETTER