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Content & Events
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GamesForum Cyprus 2025: Hybrid Casual’s Rise, Smarter Monetization & New Partnerships on the Horizon
Events
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17/4/2025
GamesForum Cyprus 2025 highlighted the rise of hybrid casual games, smarter monetization, and new performance-driven partnerships in mobile gaming.
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User Acquisition
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September 19, 2023
What is an Ad Network: Definition, Types, and Everything You Need to Know
Campaign optimization
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September 19, 2023
How to deal with mobile ad revenue decline: a detailed analysis
Campaign optimization
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September 19, 2023
7 Simple Tips to Increase Mobile Ad Revenue
User Acquisition
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September 18, 2023
Leveraging Multiple Channels for Effective Mobile Advertising: A How-To Guide
Mobile trends
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September 7, 2023
The Top 11 Mobile Marketing Books Every User Acquisition Specialist Should Read
User Acquisition
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September 6, 2023
What is an active user? The ultimate guide to app growth
User Acquisition
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September 6, 2023
What is an Insertion Order? The Ultimate Guide for Marketers
Campaign optimization
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September 5, 2023
Demystifying Traffic Analysis: A Must-Read Guide for Marketers
Mobile trends
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September 5, 2023
Unraveling the Layers of Meta's Aggregated Event Measurement: A Guide to Implementation Across Top MMPs
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