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Content & Events
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GamesForum Cyprus 2025: Hybrid Casual’s Rise, Smarter Monetization & New Partnerships on the Horizon
Events
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17/4/2025
GamesForum Cyprus 2025 highlighted the rise of hybrid casual games, smarter monetization, and new performance-driven partnerships in mobile gaming.
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Mobile trends
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September 5, 2023
Cracking the Code of Japan's "Reset Marathon": A Guide for User Acquisition Managers
Campaign optimization
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August 25, 2023
The Role of SSP Advertising
User Acquisition
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August 21, 2023
How App Developers Can Capitalize on the Back-to-School Season
Campaign optimization
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August 17, 2023
Mobile App Retargeting Strategies for Improved User Engagement
Campaign optimization
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August 17, 2023
Ad Fraud in Mobile Marketing: Identifying and Overcoming Challenges
Mobile trends
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August 17, 2023
The Evolution of User Experience (UX) in Mobile Advertising
Campaign optimization
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August 15, 2023
Contextual audiences with DSPs and Ad Networks in the iOS and Privacy Sandbox Future
Mobile trends
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August 15, 2023
Using AI to Craft Mobile Ad Creatives: A Comprehensive Guide
Campaign optimization
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August 10, 2023
Exploring the Pros and Cons of Programmatic Advertising vs Direct Offers
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