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Content & Events
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App Promotion Summit London 2025: AI, App Growth, and More
Events
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30/4/2025
The App Promotion Summit London 2025 brought together app industry experts to discuss AI, app growth, and building lasting success.
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Native advertising
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August 9, 2023
How to Calculate User Acquisition Cost (UAC) for Mobile Apps
Campaign optimization
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August 9, 2023
How to Calculate Average Revenue Per User (ARPU) for Mobile Apps
Campaign optimization
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August 9, 2023
How to Calculate Mobile Ad Frequency and its Impact
Campaign optimization
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August 9, 2023
How to Calculate Click-Through Rate (CTR) for Mobile Campaigns
User Acquisition
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August 9, 2023
How to Calculate Engagement Rate in Mobile Advertising
Native advertising
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August 9, 2023
How to Calculate Retention Rate for Mobile Apps
Mobile trends
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August 9, 2023
15 Steps Towards Optimizing Your Ad Campaigns for Maximum Impact
User Acquisition
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August 9, 2023
How to Calculate User Lifetime Value (LTV) in Mobile Marketing
Mobile trends
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August 9, 2023
How to Calculate Mobile Ad Spend Return on Investment (ROI)
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