Leading gaming company BetMGM partnered with Z2A Digital to leverage cutting-edge mobile adtech solutions.
BetMGM, a leading online gaming company, partnered with Z2A Digital to leverage their cutting-edge mobile adtech solutions. The collaboration aimed to improve BET MGM's user acquisition, conversion, and retention rates.
In a highly competitive online iGaming market, BetMGM was seeking innovative ways to attract and retain more players. They needed a solution that would not only increase the number of qualified players but also improve their First Time Deposit (FTD) to Qualified Player rate and the D30 retention rate.
Z2A Digital stepped in with their advanced mobile adtech solutions. Their unique approach to user acquisition and retention, powered by AI and machine learning, promised to deliver the results BetMGM was looking for.
The partnership led to impressive results:
Z2A Digital think differently about user acquisition and this proved to be a game-changer for BET MGM. The significant improvements in user acquisition, conversion, and retention rates demonstrate the power of Z2A Digital's innovative approach.
increase in conversion rate
increase in ROAS
increase in D30 retention rate
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