How Z2A Digital Boosted BetMGM’s Conversion Rate and ROAS
BetMGM, one of the top sport betting platforms in the United States, partnered with Z2A Digital to transform its user acquisition and retention strategy. In a highly competitive and regulation-heavy market, BetMGM sought to attract qualified bettors in legal U.S. states, improve its conversion funnel, and boost long-term player value. Z2A’s tailored and compliant approach resulted in a +3X increase in conversion rate, +178% growth in ROAS, and a +113% improvement in D30 retention.
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Context
BetMGM, a leading sports betting platform in the U.S., partnered with Z2A Digital to enhance its user acquisition and retention strategies. The goal was to grow the base of qualified players while improving the FTD to Qualified Player rate, focusing on high-value users in compliance-driven geographies to ensure sustainable growth and strong ROAS.
To achieve this, Z2A Digital implemented a performance-driven strategy combining precise state targeting, advanced tracking technology, creative optimization, and audience segmentation to attract and retain high-LTV players in a highly competitive and regulated market.
Key Takeaways:
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The Advantage Growth Framework.
How our specialized teams collaborated to deliver a unified result.
Fraud Prevention & Precise Targeting
Leveraging proprietary tracking technology to minimize fraud and ensure compliance with state-level targeting.
Dynamic Campaign Optimization
Adapting strategies to real-world events, such as sports calendars, to maintain engagement during low-activity periods.
Tailored User Segmentation
Segmenting audiences by behavior and preferences, focusing on high-LTV players for stronger engagement and ROAS.
Our Services
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