Scaling First-Time Deposits for a #1 Poker App

Playtika

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iGaming

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Israel

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April 1, 2025

Scaling First-Time Deposits for a #1 Poker App

The Results

+1805%

Non-Organic Installs

+1674%

in First-Time Deposit

$1M+

Revenue Generated

Overview

Z2A Digital partnered with a leading iGaming App Publisher to significantly scale user acquisition, drive first-time deposits (FTD), and boost revenue for one of their most popular games.

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The Vision

T primary objective was to attract high-quality poker enthusiasts within the U.S. The core goals were to:

Maximize app installs.

Drive user engagement.

Increase first-time deposits (FTDs).

Optimize user lifetime value (LTV).

Crucially, the campaigns needed to adhere to all legal regulations and Apple's SKAdNetwork privacy guidelines, with a strong focus on iOS users.

The Challenge

Strict Age Restrictions: Marketing efforts had to be precisely targeted at an 18+ audience, inherently limiting the use of broader social media platforms like TikTok and Instagram.

Complex Regulatory Landscape: Campaigns needed to comply with varying state regulations governing casino operations, adding layers of complexity to targeting and execution.

Privacy and Tracking Limitations: Apple's SKAdNetwork framework imposed limitations on user-level tracking, requiring sophisticated strategies for accurate performance measurement.

These challenges demand a specialized approach to ensure both compliance and effective campaign performance.

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Our Approach

Strategic Whitelisting: To ensure ads reached the intended demographic, Z2A Digital implemented a curated whitelist of premium inventory sources. This focused approach guaranteed that ads were displayed to high-quality, 18+ audiences in legally compliant states. This tactic demonstrates our understanding of the critical need for precision in iGaming advertising.

SKAdNetwork-Compliant Strategies: Z2A Digital developed specialized strategies to accurately measure installs and conversions while fully respecting Apple's SKAdNetwork privacy framework. This involved advanced methodologies for attribution and data analysis, showcasing our ability to navigate privacy-centric environments.

Creative A/B Testing: Continuous A/B testing of ad creatives was conducted, with rigorous comparisons of visuals and ad copy. This iterative process identified the highest-performing combinations that effectively drove both installs and FTDs. Our commitment to data-driven optimization ensures maximum ROI.

Real-Time Optimization: Z2A Digital implemented real-time campaign refinement, with ongoing adjustments to bids, creatives, and targeting parameters. This agile approach maximized ROAS and user engagement, highlighting our proactive campaign management.

Taboola-Exclusive Campaigns: The entire campaign was strategically executed on Taboola, leveraging the platform's strength in native advertising to effectively target poker enthusiasts. This platform selection demonstrates our expertise in choosing the right channels to reach the desired audience.