Paid Social Creative Strategy 
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• Own the creative strategy for acquisition and awareness campaigns across Meta, TikTok, Reddit, and Snapchat.
  
• Develop performance-driven content frameworks aligned with core KPIs (CAC, CPA, ROAS, CTR, CVR, Hook Rate, etc.).
  
• Translate campaign performance data into actionable creative insights and iteration plans.
  
• Collaborate with campaign managers to identify testing opportunities and scale winning concepts.

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 Briefing & Concept Development 
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• Build clear, insight-driven creative briefs for internal teams and external creators.
• Lead concept ideation based on data, audience, campaign goals and platform trends.
• Ensure alignment between brand positioning, performance goals, and key messaging.
• Develop content angles for different funnel stages (awareness, consideration, conversion).

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Data & Performance Analysis
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• Analyze creative performance data to identify patterns and winning elements.
• Establish structured testing roadmaps (hooks, angles, formats, UGC variations).
• Define and lead the end-to-end creative testing strategy 
• Continuously optimize messaging, visual formats, and storytelling approaches based on insights.
• Report on creative performance and propose scaling strategies.

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UGC & Creator Management
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• Lead UGC strategy across platforms.
• Identify, onboard, and manage creators and UGC collaborators.
• Handle communication, briefing, feedback loops, and content approvals.
• Plus: Experience with AI-generated UGC creation using tools such as Arcads AI (or similar platforms) to scale performance-driven video production efficiently.

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Data AI & Creative Production Tools
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• Leverage AI-powered creative tools to accelerate content production and testing velocity.
• Hands-on experience with tools such as: AdCreative.ai, Smartly, Creatify, Canva, Runway, NanoBanana, Veo3 or similar platforms for static and video asset creation.
• Optimize workflows to produce high-quality statics and video assets efficiently.
• Stay ahead of emerging creative AI trends and integrate them into production pipelines.
  
  

Cross-Functional Collaboration
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• Work closely with the growth and paid social marketing team to align creative, testing and optimization strategies.
• Collaborate with clients and internal stakeholders for briefing creation, feedback management and reporting.
  
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• 3+ years of experience in creative strategy for paid social.
  
  
• Strong understanding of social media advertising ecosystems.
  
  
• Proven track record of scaling paid social campaigns through creative testing.
  
  
• Deep knowledge of UGC formats and platform-native storytelling.
  
  
• Experience managing creators and UGC production workflows.
  
  
• Strong analytical skills: comfortable interpreting performance metrics and turning insights into action.
  
  
• Hands on experience with AI creative tools and automation platforms.
  
  
• Ability to manage multiple projects and clients and testing pipelines simultaneously.
  
  
• Excellent communication and briefing skills.