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The Z2A Paid Social Guide for Apps

User acquisition and media buying services, built for your brand and performance.

Scale your app user acquisition across channels with precise targeting and data-driven media buying.

Our inventory

Programmatic media buying agency

Get premium in-app and web programmatic inventory via DSPs and SDK networks that are unreachable through regular social networks. Every asset is optimized to drive measurable, lower-funnel performance.

Search engine & social media advertising

Engage with users on the social media platforms they inhabit. We design and manage social media campaigns that resonate with your audience, ensuring your brand stands out and performs even in the most crowded feeds.

Native advertising

Minimize creative fatigue with native advertising that feels organic to platforms and their users. We work with the world’s top networks to land you placements that naturally align with platform content, driving higher engagement and conversion rates.

Rewarded UA

Drive deeper engagement through value-exchange formats that reward your users for their attention. Our rewarded ads create high-intent interactions that deliver stronger performance, retention, and ROI.

Precision tech for smarter user acquisition services

Without accurate tracking, even the best campaigns can waste spend. Our proprietary platform, AdEye, provides real-time visibility into your lead funnel – from first click to conversion – enabling smarter optimization and higher ROAS across every channel.

Ready to think different about UA? Talk to us today

Witness our wins

Discover how our user acquisition services have helped partners – from scaling campaigns, exceeding their KPIs, and turning ad spend into measurable growth.

Explore our work

Ecommerce

May 15, 2025

Powering Global Growth for an E-Commerce App Leader: Temu

Explore our work

Why our partners choose us

Inventory with impact

Our approach is rooted in collaboration. We identify and choose high-performing ad inventory that aligns with your brand objectives, which comes by developing a deep understanding of your audience.

Engaging ad formats

Our cross-channel strategy incorporates premium ad formats such as, video, UGC, motion ads, playables, banners, CTV, and native ads, formats that grab attention, drive interaction, and generate conversions at scale.

Optimized for performance and ROAS

We focus on getting you results. We optimize our campaigns to drive performance for lower-funnel events to maximize your conversions and return on ad spend (ROAS).

Trusted tech that scales

We help you prevent wasted spend with accurate tracking. Our proprietary platform, AdEye, protects your ad budget and performance by analyzing real-time signals to efficiently scale campaigns, maximizing ROAS and cross-channel performance.

AI Production & Fast Iteration

We leverage AI and agentic AI workflows to scale your marketing campaigns. From creatives to media buying and targeting, our approach allows you to iterate marketing assets fast and optimize them for maximum conversion potential.

The brains behind the bids

With 8+ years in performance marketing, Ran leads the Media Buying team to deliver efficient, optimized in-app traffic and strong growth results.

Ran Pulvernis

Head of Media Buy

8+ Years of experience

Jonathan, VP of Supply, unlocks scalable UA through expert DSP/SSP optimization, premium inventory access, and performance-first strategy.

Jonathan Hauptmann

VP Operations (Supply Side)

10+ Years of experience

With a performance-first mindset, Emmanuel leads Demand and our account managers team, optimizing daily activity, and delivering actionable insights that drive growth.

Emmanuel Okocha

VP of Demand

10+ Years of experience

More services to grow your business

Consider us an expert extension of your team. As a user acquisition agency, we help you implement comprehensive, customizable strategies that turn your goals into real business impact, with multiple services.

Paid search advertising

We optimize every campaign against your KPIs, investing only where it drives real outcomes. With transparent reporting and performance insights, you see exactly how your paid search advertising spend turns into growth.

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Brand and Paid social

Translate your business objectives into tangible outcomes with our full-funnel approach to campaign optimization and creative strategy.

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Ready to scale with a user acquisition agency that performs?

Ready to Scale with Lead Gen That Performs?

Frequently asked questions

Who are our typical clients?
Which integrations does Z2A support?
How does onboarding work?
Will your paid campaigns cannibalize our organic traffic?