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Why choose us as your paid search agency?
A search strategy that starts with smarts
We focus on intent, not impressions. With our approach to paid search advertising, we use bottom-of-funnel comparison pages and aggregator models to convert high-intent users, expanding your reach without cannibalizing your branded traffic.
Creative and funnel control
Paid search success doesn’t end at the click. That’s why we use our owned comparison funnels and testing environments to optimize every stage of the customer journey from ad copy to landing pages to conversion flow. This gives you comprehensive visibility and control from impression to action.
Advanced bidding and targeting strategies
We don’t just rely on Smart Bidding; we amplify it. Our hybrid model combines algorithmic factors and manual optimization, analyzing real-time search signals and contextual data. The result? Precise targeting and consistent, high performance across your paid ad channels.
Policy-aligned scale
Our aggregator-based approach expands your brand’s SERP real estate while adhering to Google’s double-serving and policy compliance rules. That means you can scale faster, without risk, through independent comparison sites that support your listing, instead of duplicating it.
Optimized for CPA, ROAS and LTV
We don’t exclusively rely on Smart Bidding – we enhance it. Our hybrid model combines algorithmic and manual strategies, analyzing real-time search signals and contextual data to achieve precision targeting and consistent performance across your paid ads strategy.
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Witness our wins
~50,000
users/month (avg.)
20–30%
on‑site CTR: from listing to advertiser click‑through
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Consider your paid search services covered
Search Advertising
Reach high-intent users through data-driven, paid search campaigns optimized for CPA and scalable acquisition. We leverage Google Ads and Microsoft Ads to deliver measurable performance across all stages of the funnel.
App Campaigns
Close the gap between search and app installs. Our performance marketing specialists build campaigns that drive installs and engagement – optimizing for CPI, retention, and lifetime value to sustain growth.
Display and native ads
Complement your paid search advertising efforts with contextual, cross-channel reach. We use display and native ad networks to increase brand awareness and generate qualified demand that feeds your lower funnel.
The brains behind the bids
Co-Founder of Z2A Digital, he leads the PPC team, and blends PPC and AEO know-how to drive efficient acquisition, backed by 10+ years in the industry.
Dan Shabtay
Co-Founder
10+ Years of experience
Rotem manages PPC growth, evolving our paid search activity into a key UA lever that delivers efficient performance and measurable results to our clients.
Rotem Gitlin
General Manager of PPC & Innovations division
10+ Years of experience
Your partner in paid search services
Consider our paid search agency as an expert extension of your team. We’ll help you implement comprehensive, customizable strategies that turn your goals into real business impact, with multiple services.
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Frequently asked questions
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