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Why choose us as your paid search agency?
A search strategy that starts with smarts
We don’t chase impressions, we focus on intent. Our approach to paid search advertising uses bottom-of-funnel comparison pages and aggregator models to convert ready-to-buy users – expanding your reach without cannibalizing your branded traffic.
Creative and funnel control
Paid search success doesn’t stop at the click. Using our owned comparison funnels and testing environments, we optimize every stage of the customer journey – ad copy, landing pages, and conversion flow – giving you visibility and control from impression to action.
Advanced bidding and targeting strategies
We don’t exclusively rely on Smart Bidding – we enhance it. Our hybrid model combines algorithmic and manual strategies, analyzing real-time search signals and contextual data to achieve precision targeting and consistent performance across your paid ads strategy.
Policy-aligned scale
Our aggregator-based approach maximizes your brand's SERP real estate while staying compliant with Google's double-serving and policy rules. That means you scale faster, without risk, through independent comparison sites that support - not duplicate - your listing.
Optimized for CPA, ROAS and LTV
We don’t exclusively rely on Smart Bidding – we enhance it. Our hybrid model combines algorithmic and manual strategies, analyzing real-time search signals and contextual data to achieve precision targeting and consistent performance across your paid ads strategy.
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Witness our wins
~50,000
users/month (avg.)
20–30%
on‑site CTR: from listing to advertiser click‑through
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Consider your paid search services covered
Search advertising
Reach users with intent through data-driven paid search campaigns optimized for CPA and scalable acquisition. We leverage Google Ads and Microsoft Ads to deliver measurable performance across every stage of the funnel.
App
campaigns
Close the gap between search and app installs. Our performance marketing specialists build campaigns that drive installs and engagement – optimizing for CPI, retention, and lifetime value to sustain growth.
Display and native ads
Brand awareness is what helps you seize the SERP – and beyond. Complement your paid search advertising efforts with contextual, cross-channel reach. We use display and native ad networks to expand awareness and generate qualified demand that feeds your lower funnel.
The brains behind the bids
Co-Founder of Z2A Digital, he leads the PPC team, and blends PPC and AEO know-how to drive efficient acquisition, backed by 10+ years in the industry.
Dan Shabtay
Co-Founder
10+ Years of experience
Rotem manages PPC growth, evolving our paid search activity into a key UA lever that delivers efficient performance and measurable results to our clients.
Rotem Gitlin
General Manager of PPC & Innovations division
10+ Years of experience
Your partner in paid search services
Consider our paid search agency as an expert extension of your team. We’ll help you implement comprehensive, customizable strategies that turn your goals into real business impact, with multiple services.
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Frequently asked questions
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