Client Strategy

• Lead the development of cross-channel media strategies tailored to client objectives.
  
  
• Establish frameworks to measure and communicate the value of brand-building investments alongside performance metrics.
  
  
• Guide senior-level discussions with clients on media mix, investment priorities, and growth opportunities.
  

• Stay ahead of emerging platforms, tools, and consumer behaviors to inform strategy.
  
  

Collaboration & Leadership

• Work closely with internal teams to strengthen Z2A’s media planning capabilities.
  
  
• Partner with sales to identify and define opportunities with new demand partners.
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• Mentor team members to build expertise in multi-channel media strategy and budget management.

• 7–10 years of experience in media strategy and planning, across different verticals

• Proven track record of developing multi-channel strategies that balance brand and performance objectives.
  
  
• Strong expertise in media planning tools, analytics, and investment frameworks.
  
  
• Experience leading collaboration between media, creative, and analytics teams.
  
  
• Strategic, adaptable, and comfortable advising clients at a senior level.
  
  
• Experience with mobile apps and app marketing is a strong plus.
  
  

The ideal candidate will

• Develop and oversee media strategies that integrate branding and performance to drive client growth.
  
  
• Provide strategic guidance on budget allocation and channel selection to maximize return on investment.
  
  
• Act as a trusted advisor to clients, sharing insights on industry trends, audience behaviors, and the evolving media landscape.
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• Collaborate with creative, analytics, and performance teams to deliver cohesive, results-oriented strategies.

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