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How Z2A Digital Slashed Media Buying Tasks from Hours to Minutes with kAI Explorer
Campaign optimization
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2/2/2026
With Kayzen's kAI Explorer, we're able to shave off several hours we'd normally spend media buying optimization. Here's how it works and why it's so powerful.
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Harnessing the Power of User-Generated Content in Mobile Advertising
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The Rise of Voice Search: How to Optimize Your Mobile Ads
Campaign optimization
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What are Dynamic Product Ads (and how to win at using them)
Mobile trends
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The European Union's Digital Markets Act (DMA) and Apple's Response: A Guide for App Developers
Campaign optimization
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14/11/2023
Understanding the Advertising Waterfall in Mobile Marketing
Campaign optimization
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26/10/2023
What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?
Campaign optimization
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10/10/2023
Leveraging Behavioral Analytics for User Acquisition in Mobile Apps
Campaign optimization
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22/9/2023
What Are Deep Links and How to Use Them in My App?
Campaign optimization
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19/9/2023
How to deal with mobile ad revenue decline: a detailed analysis
Campaign optimization
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19/9/2023
7 Simple Tips to Increase Mobile Ad Revenue
Campaign optimization
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5/9/2023
Demystifying Traffic Analysis: A Must-Read Guide for Marketers
Campaign optimization
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25/8/2023
The Role of SSP Advertising
Campaign optimization
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17/8/2023
Mobile App Retargeting Strategies for Improved User Engagement
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