How Z2A Digital Slashed Media Buying Tasks from Hours to Minutes with kAI Explorer

Understanding data insights for mobile programmatic ads can feel like a chore. 

Complex dashboards, data silos produced by third-party integrations, and tight campaign deadlines often limit the depth of analysis marketers can execute. 

But that’s where kAI Explorer comes in. It serves as the logical next step in the AI era, allowing mobile app marketers to uncover mobile programmatic inventory data with conversational ease. 

At Z2A Digital, our media buyers can vouch for it as a fix to programmatic data overload. And we’re here to explore how we’re using it to supercharge our agility and speed to make more strategic decisions, faster. 

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Introduction to kAI Explorer 

kAI Explorer is Kayzen’s AI assistant for exploring mobile in-app inventory. It lets you pull insights from mobile programmatic inventories with the conversational ease of an LLM. Running on OpenAI’s GPT-5.1 and Google’s Gemini 2.5 Flash, you can ask simple questions and retrieve detailed data insights in natural language, in seconds. That includes queries about market prices, ad formats, and much more. Best of all, you don’t need to reference dashboards or wait for BI tickets. 

In essence, a typical interaction with kAI looks like this:

You: Compare ad formats by unique user reach for all Android apps in the United States over the last 30 days 

kAI: Here’s the comparison of ad formats by unique user reach for all Android apps in the United States over the last 30 days: 

Insight: 

• Interstitial delivers the highest reach, about 24% more unique users than banner.
• Rewarded and native formats both have substantial reach but trail interstitial by roughly 40–45%

How Mobile App Marketers are using kAI Explorer?

• Validate in-app inventory availability instantly across countries, ad formats, platforms, demographics, and categories.
• Compare markets side-by-side to assess opportunity size, reach, and format coverage.
• Identify pricing signals and trends that support smarter early planning decisions.
• Accelerate discovery during campaign ideation, scoping, and initial feasibility assessments without BI requests.
• Turn inventory exploration into planning-ready CSV exports and live, shareable links that stay up to date as you continue exploring.

Basically any task that requires exploring and uncovering opportunities in in-app inventory becomes simpler with kAI Explorer.

How is Z2A Digital Using kAI Explorer?

Being advocates of AI-streamlined workflows ourselves, Z2A Digital agree that kAI Explorer is an incredible tool to have in your arsenal. And that’s why we’ve jumped onboard with using it because it makes our team members faster and more efficient. Two of our media buyers who use kAI, Yael Anolik and Omer Vardi, rely on it to reallocate our time and energy into the tasks that matter most. 

Yael’s Experience With kAI Explorer

Yael acknowledges there’s a clear before and after in terms of where her time and effort go. This is what she has to say about integrating kAI into her process: 

“kAI Explorer is fast and really intuitive. Even when questions aren’t perfectly precise, it understands the intent and returns clear, structured insights. That ease of interaction makes early planning and validation much smoother.” 

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That’s powerful. The ability to hypothesize so faster means she can spend more time adjusting and optimizing budget decisions, and testing more directions sooner. That helps her stay ahead of the game. 

Within minutes, Yael can get answers to questions such as:

• “What if we shift our focus from SEA to LATAM — how does inventory availability, pricing, and format distribution compare between the two regions?
• “What if we target high-intent traffic in peak hours — how do CPMs and bid request volumes change by format and region?
• “Which app categories in India for iOS across ad formats offer the strongest availability and reach in the last 30 days?

Before kAI Explorer, arriving at these what-if scenarios could take several hours, if not days. Teams would have to go through a rigorous manual process just to discover insights. That could mean:

1. Exporting inventory and supply data
2. Cleaning and normalizing datasets in spreadsheets
3. Cross-referencing metrics across regions, ad formats, and other dimensions. 
4. Building calculations manually using pivot tables or formulas. 
5. Creating charts to visualize trends. 
6. Repeating the process for each scenario. 

With kAI Explorer at our disposal, these same questions can be explored in minutes or seconds. Teams can query aggregated, market-level insights using simple natural-language inputs, instantly viewing supply conditions and trends across multiple dimensions. This allowed Yael to dedicate precious time to testing new strategies. 

And that comes as no surprise considering how research shows that AI-driven analytics and decision-making is 5x faster than traditional BI systems. Additionally, AI-driven solutions can reduce data processing errors by 20-50%. 

Omer’s Experience with kAI Explorer

There’s also Omer, another rockstar media buyer, who agrees that kAI has sharpened his abilities. Like Yael, he sees a clear difference between his previous and current approach to his process. 

Omer says: “kAI Explorer doesn’t just answer questions, it guides the exploration. It naturally nudges me toward relevant follow-up questions and new angles, helping me see opportunities I might have missed. The result is a clearer, more holistic view during early planning.”

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Again, this is a game-changer. Before kAI Explorer, Omer would have to wait for scheduled reports and analysis documents, meaning his ability to optimize could lag behind the activity of ad performance. 

He was also less able to respond to sudden changes such as seasonal spikes or creative fatigue, which led to higher CPIs/CPAs, and lower ROAS. Ultimately, his ability to create a tight feedback loop would slow down, so it would take longer for him to find the perfect combination of audience, format and messaging. 

With kAI Explorer, he can simply explore his targets and understand potential. Within seconds or minutes, he gets a data-driven response, which he can use to immediately adjust or adapt to campaigns or messaging as necessary. 

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Why kAI Explorer is the Future of Data Insights for App Marketers

With AI on the scene, the dominant app brands will be the ones that act upon insights the fastest. Markets are shifting faster than ever, making the ability to adjust bids, creatives, and targeting in real-time a strong competitive advantage.  

Early adopters of agentic AI workflows in ad campaigns are reporting execution speeds that are 15x faster than traditional ones, and yielding conversion rates that are 2-3x higher due to continuous optimization. Therefore, companies and agencies that use kAI (and similar platforms) will be the ones who dominate their respective verticals.  

At Z2A Digital, we’re continuously experimenting with AI-assisted workflows, increasing the speed and efficiency at which we can produce ad campaigns. kAI Explorer is definitely one of the tools helping us accomplish this, and we’re confident that it will push our capabilities and help our clients achieve growth exponentially faster. 

Are you looking to 5x or or 10x your app growth with AI? Contact us to learn how we can help scale your app at greater levels and in a fraction of the time it once took!