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Complete Guide to Performance Auditing for Mobile App Campaigns (2025 Edition)
Campaign optimization
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3/9/2025
A step-by-step guide to performance auditing for mobile app campaigns in 2025. Learn how to evaluate acquisition, retention, monetization, and technical performance to maximize ROI and long-term growth.
Campaign optimization
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What are Dynamic Product Ads (and how to win at using them)
Mobile trends
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The European Union's Digital Markets Act (DMA) and Apple's Response: A Guide for App Developers
Campaign optimization
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19/9/2023
7 Simple Tips to Increase Mobile Ad Revenue
Campaign optimization
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5/9/2023
Demystifying Traffic Analysis: A Must-Read Guide for Marketers
Campaign optimization
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25/8/2023
The Role of SSP Advertising
Campaign optimization
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17/8/2023
Mobile App Retargeting Strategies for Improved User Engagement
Campaign optimization
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17/8/2023
Ad Fraud in Mobile Marketing: Identifying and Overcoming Challenges
Campaign optimization
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15/8/2023
Contextual audiences with DSPs and Ad Networks in the iOS and Privacy Sandbox Future
Campaign optimization
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10/8/2023
Exploring the Pros and Cons of Programmatic Advertising vs Direct Offers
Campaign optimization
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9/8/2023
How to Calculate Break-even Point for Mobile Ad Spend
Campaign optimization
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9/8/2023
How to Calculate Organic vs. Paid User Growth
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