A leading health & fitness app client partnered with Z2A Digital to accelerate iOS growth, with the target of converting high-value users into annual subscribers across its suite of wellness apps. Z2A supported sustainable mobile growth by entering new acquisition channels, increasing subscription revenue, and strengthening their presence in the US iOS market.
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Limited exposure to new mobile platforms and heavy reliance on high-LTV annual subscribers made profitable iOS scaling difficult for the client. Frequent creative refresh cycles and shifting performance dynamics added further complexity, requiring careful, ongoing optimization to sustain growth. Z2A activated new DSP and SDK platforms to unlock incremental, high-quality iOS traffic, while refreshing creatives monthly to keep engagement and conversion rates strong across the app portfolio. The team focused acquisition on high-LTV users to reinforce annual subscription revenue, and leveraged data insights to refine bids and budgets — sustaining a steady nine-month revenue climb, a 10%+ install-to-paid-registration conversion rate, and a 600%+ increase in CPA investment over the last six months as confidence in the channel grew.
How our specialized teams collaborated to deliver a unified result.
Activated new DSPs and in-app SDKs to unlock incremental, premium iOS inventory.
Refreshed creatives monthly to sustain engagement, improved conversion rates, and support efficient scaling across all apps, while focusing acquisition efforts on high-LTV users to strengthen annual subscription revenue and support profitable iOS growth.
Performance-Driven Execution & Web-to-Mobile Alignment. Leveraged data insights to refine bids, adjust budgets, and ensure consistent ROI and ROAS across all apps, supporting the client's web-first strategy by scaling mobile acquisition.
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