Achieving +13% Daily New Users Through Optimized UA Growth
SHEIN, one of the world’s fastest-growing e-commerce platforms, partnered with Z2A Digital to accelerate user acquisition and ensure long-term growth across global markets. Through a seamless technical integration, advanced targeting strategies, and performance-first optimization, Z2A helped acquire high-value new users at scale, strengthen customer retention, and outperform industry benchmarks in quality and stability. Z2A became their number one affiliate in quality.
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+13%
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API
Context
SHEIN, a leading fashion and lifestyle e-commerce app, partnered with Z2A Digital to boost global user acquisition and long-term growth. The goal was to grow its global user base by converting new shoppers into loyal customers, while maintaining cost efficiency and focusing on both volume and user quality.
The client faced challenges in acquiring new users instead of repeat shoppers, along with market saturation and integration complexity that limited many partners. To address this, Z2A Digital implemented a performance-driven approach focused on seamless technical integration, multi-channel media buying, and new user growth strategies, enabling scalable and sustainable acquisition.
Key Takeaways:
- Seamless technical integration enables accurate data tracking and scalable campaign performance
- Multi-channel media buying improves reach, efficiency, and conversion potential
- Prioritizing new user acquisition is key to expanding the customer base
- Continuous testing and optimization of creative assets improves engagement and conversions
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The Advantage Growth Framework.
How our specialized teams collaborated to deliver a unified result.
Seamless Technical Integration
Establishing a direct API connection for real-time, scalable campaign data.
Multi-Channel Media Buying
Combining programmatic, social, and CTV channels with continuous creative testing.
New Users Growth Focus
Driving 12–13% daily new user growth, surpassing industry benchmarks.
Our Services
Z2A Digital is truly an excellent digital marketing agency. Our partnership with them has been characterized by excellent communication and professional execution from the beginning to the end, resulting in significant, high-level perormance. We value this sucessful partnership.
SHEIN
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