The client's vision was to become a built-in e-commerce engine within its app, turning user attention into seamless in-app purchases and maximizing monetization through performance-driven customer acquisition.
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The client needed to drive high-intent users directly from content to checkout across multiple regions, all while managing fluctuating budgets, shifting rev-share models, and evolving ROI requirements from the advertiser side. Z2A activated full-funnel performance campaigns across SEA, US, UK, and DE, using targeting frameworks to acquire users across the entire journey. The team optimized bids, and placements, while localizing messaging and creatives. Early momentum in the US and SEA supported the move into the UK and Germany, and with budgets fully unlocked in month two, scaling hit its strongest point yet.
How our specialized teams collaborated to deliver a unified result.
Activated performance campaigns in the SEA, US, UK, and DE, acquiring users across the entire journey using targeting frameworks.
Ran precision campaigns to boost reach, relevance, and efficiency; strong US and SEA performance led to expansion into the UK and DE. Messaging and creatives were localized, and month two delivered a scaling spike as budgets opened fully, before settling back to a strong, sustained baseline.
Optimized bids, placements, and creatives daily, adjusting for quick budgets shifting requests and frequent changes in rev-share percentages to meet ROI thresholds.
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