A US casino and sports betting app partnered with Z2A Digital to boost app installs, drive first-time deposits, and grow revenue, focusing on key U.S. states. The client's goal was to increase app downloads, improve retention, and maximize revenue while building loyalty and maintaining strict compliance with legal guidelines.
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The client operated under strict constraints: campaigns had to target only users in states where it could legally operate, and ads had to focus exclusively on audiences aged 21+ while excluding certain platforms altogether. This meant growth couldn't come from broad-reach tactics — every campaign needed built-in legal and age compliance without sacrificing performance. Z2A leveraged proprietary tracking technology to execute precise state-by-state targeting across NJ, PA, MI, WV, and NY, tailoring messaging to resonate with players in each market. The team relied on whitelisted, compliant ad inventories to reach 21+ audiences in legal states, and layered in audience segmentation focused on high-first-time-deposit players to improve engagement and return on ad spend.
How our specialized teams collaborated to deliver a unified result.
Leveraged proprietary tracking technology to minimize fraud and execute precise state targeting, ensuring compliance and audience relevance, while tailoring messaging to resonate with players in NJ, PA, MI, WV, and NY to maximize relevance and increase app downloads
Leveraged compliant ad inventories, focusing on 21+ audiences in legal states, ensuring campaigns adhered to regulations and targeted the right users.
Developed audience-specific strategies by segmenting users based on behavior and preferences, focusing on high-FTD players for better engagement and ROAS.
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