Scaling Global Creativity: Z2A Drives High-Value User Acquisition
Lightricks develops video and image editing mobile apps and softwares: creativity is at the core of everything they do. With the Facetune, Photoleap, and Videoleap apps, they give users the power to unleash their imagination and create professional-level content with ease. Whether it’s enhancing a selfie with AI-powered tweaks in Facetune, creating stunning designs in Photoleap, or telling compelling stories with Videoleap, the app is all about putting creative control in the hands of their users.
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Context
Lightricks, a photo and video editor app company, partnered with Z2A Digital to scale global user acquisition, targeting subscribers with strong LTV across Facetune, Photoleap, and Videoleap. The goal was to grow a loyal, high-value user base by focusing on users who see lasting value in their creative tools.
The client faced challenges in scaling across multiple apps, each requiring tailored strategies, as well as expanding globally while maintaining local relevance and global consistency. They aimed to acquire high-value users cost-effectively, balancing CPA and ROAS targets. To address this, Z2A Digital implemented a strategy focused on channel diversification, content optimization, and data-driven retention.
Key Takeaways:
- Channel diversification across multiple markets increases reach and drives high-value installs
- Blending UGC with high-quality visuals improves engagement and campaign performance
- Continuous content optimization keeps campaigns relevant and effective over time
- Data-driven retention strategies improve engagement and help achieve CPA and ROAS targets
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The Advantage Growth Framework.
How our specialized teams collaborated to deliver a unified result.
Channel Diversification
Expanding the media mix to 25 channels across key markets to drive high-value installs and maximize ROI.
Content Optimization & Audience Engagement
Blending UGC with high-quality visuals and seasonal updates to keep campaigns timely and boost interaction.
Data-Driven Retention
Adjusting bidding strategies and improving in-app engagement to hit CPA and ROAS targets while sustaining growth.
Our Services
"Z2A Digital has been a great partner in achieving our mobile user acquisition goals. The team provides strong, direct communication, and their responsiveness, transparency, and professionalism make them great partners. When challenges arise, they help to find effective solutions, and their agility and adaptability have been a good influence on our continued success in user acquisition."
Tal A.
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