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Content & Events
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SBC Summit Americas Miami & MAU Vegas 2025: Navigating Regulation, Innovation, and AI-Driven Marketing in Gaming
Events
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2/6/2025
Explore key takeaways from SBC Summit Americas Miami and MAU Vegas 2025, covering regulatory trends, the rise of sweepstakes models, AI-powered marketing, privacy challenges, and strategies shaping the future of gaming and sports betting.
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User Acquisition
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September 6, 2023
What is an Insertion Order? The Ultimate Guide for Marketers
Campaign optimization
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September 5, 2023
Demystifying Traffic Analysis: A Must-Read Guide for Marketers
Mobile trends
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September 5, 2023
Unraveling the Layers of Meta's Aggregated Event Measurement: A Guide to Implementation Across Top MMPs
Mobile trends
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September 5, 2023
Cracking the Code of Japan's "Reset Marathon": A Guide for User Acquisition Managers
Campaign optimization
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August 25, 2023
The Role of SSP Advertising
User Acquisition
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August 21, 2023
How App Developers Can Capitalize on the Back-to-School Season
Campaign optimization
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August 17, 2023
Mobile App Retargeting Strategies for Improved User Engagement
Campaign optimization
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August 17, 2023
Ad Fraud in Mobile Marketing: Identifying and Overcoming Challenges
Mobile trends
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August 17, 2023
The Evolution of User Experience (UX) in Mobile Advertising
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