A leading Mexican fintech app providing fast, accessible microloans to underserved consumers. As the company continued to grow, their objective was to scale in-app user acquisition while maintaining strict quality standards, ensuring that new users translated into approved and active loans.
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The Fintech app faced challenges with past acquisition efforts due to limited visibility from partners, making it difficult to track traffic sources and performance. Previous collaborations with multiple affiliates lacked transparency, leading to inefficient scaling and misuse of benchmarks. As a result, many users didn’t meet quality standards, impacting overall performance and conversion rates.
Z2A partnered closely with the client to build a transparent, collaborative acquisition framework designed around quality and scalability
How our specialized teams collaborated to deliver a unified result.
We prioritized full transparency across traffic sources and performance reporting, giving the client clear visibility into campaign activity and results. At the same time, our teams aligned reporting, refined tracking, and optimized the MMP setup to ensure accurate measurement of user quality and loan performance.
We adopted a slow, controlled scaling approach, increasing volume only after meeting key KPIs. In parallel, our internal media buying delivered incremental value and higher-quality users.
We diversified acquisition channels while ensuring every source was strictly aligned with the client's compliance requirements and quality thresholds. This collaborative approach enabled continuous optimization and responsible, sustainable scaling.
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