Driving +305% ROAS Through a Full-Funnel Subscription Strategy
A leading educational app for bite-sized learning, partnered with Z2A Digital to scale user acquisition and increase subscription revenue across global markets. Over the course of six months, Z2A helped Headway achieve a +7896% increase in non-organic installs, +719% in total revenue, and +305% improvement in ROAS through a comprehensive performance marketing strategy tailored to their unique conversion paths.
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Context
An educational app partnered with Z2A Digital to scale international user acquisition by optimizing full-funnel campaigns that drove subscriptions across key markets. The goal was to grow its global user base by acquiring high-intent learners and converting them into paying subscribers across multiple pricing models.
The client faced challenges in scaling globally while ensuring users moved smoothly through complex conversion paths across multiple tiers—trial and direct subscriptions—within highly competitive education markets. To address this, Z2A Digital implemented a strategy focused on multi-market expansion, audience-aligned media buying, full-funnel conversion mapping, and continuous testing of creatives and sources.
Key Takeaways:
- Multi-market expansion drives scalable, high-intent user acquisition
- Funnel-specific optimization maximizes subscriptions across pricing models
- Audience-aligned sourcing boosts engagement and conversion probability
- Real-time creative and source testing improves cost-per-subscription efficiency
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The Advantage Growth Framework.
How our specialized teams collaborated to deliver a unified result.
Multi-Market Expansion
Launching tailored campaigns across the U.S., Canada, LATAM, Europe, Australia, and the UK to reach motivated learners worldwide.
Full-Funnel Conversion Mapping
Optimizing user journeys for both yearly and monthly plans to maximize subscription conversion.
Audience-Aligned Media Buying & Creative Testing
Activating high-intent sources and continuously testing creatives in real time to reallocate budget toward top-performing assets.
Our Services
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