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The Z2A CTV Incrementality Guide

User acquisition andmedia buying, built forbrand and performance

Scale your app user acquisition across channels with precise targeting and data-driven media buying.

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Z2A user acquisition team in a planning meeting
Channels

Our inventory

Programmatic media buying agency

Get premium in-app and web programmatic inventory via DSPs and SDK networks that are unreachable through regular social networks. Every asset is optimized to drive measurable, lower-funnel performance.

Search engine & social media advertising

Engage with users on the social media platforms they inhabit. We design and manage social media campaigns that resonate with your audience, ensuring your brand stands out and performs even in the most crowded feeds.

Native advertising

Minimize creative fatigue with native advertising that feels organic to platforms and their users. We work with the world’s top networks to land you placements that naturally align with platform content, driving higher engagement and conversion rates.

Rewarded UA

Drive deeper engagement through value-exchange formats that reward your users for their attention. Our rewarded ads create high-intent interactions that deliver stronger performance, retention, and ROI.

Our technology

Precision tech for smarter user acquisition services

Without accurate tracking, even the best campaigns can waste spend. Our proprietary platform, AdEye, provides real-time visibility into your lead funnel – from first click to conversion – enabling smarter optimization and higher ROAS across every channel.

AdEye dashboard showing real-time funnel tracking

Ready to think different about UA? Talk to us today.

Witness our wins

Discover how our user acquisition services have helped partners – from scaling campaigns, exceeding their KPIs, and turning ad spend into measurable growth.

The difference

Why our partners choose us

Inventory with impact

Our approach is rooted in collaboration. We identify and choose high-performing ad inventory that aligns with your brand objectives, which comes by developing a deep understanding of your audience.

Engaging ad formats

Our cross-channel strategy incorporates premium ad formats such as video, UGC, motion ads, playables, banners, CTV, and native ads – formats that grab attention, drive interaction, and generate conversions at scale.

Optimized for performance and ROAS

We focus on getting you results. We optimize our campaigns to drive performance for lower-funnel events to maximize your conversions and return on ad spend (ROAS).

Trusted tech that scales

We help you prevent wasted spend with accurate tracking. Our proprietary platform, AdEye, protects your ad budget and performance by analyzing real-time signals to efficiently scale campaigns, maximizing ROAS and cross-channel performance.

AI production & fast iteration

We leverage AI and agentic AI workflows to scale your marketing campaigns. From creatives to media buying and targeting, our approach allows you to iterate marketing assets fast and optimize them for maximum conversion potential.

The team

The brains behind the bids

Ran Pulvernis

Ran Pulvernis

Head of Media Buy

8+years

With 8+ years in performance marketing, Ran leads the Media Buying team to deliver efficient, optimized in-app traffic and strong growth results.

Jonathan Hauptmann

Jonathan Hauptmann

VP Operations (Supply Side)

10+years

Jonathan, VP of Supply, unlocks scalable UA through expert DSP/SSP optimization, premium inventory access, and performance-first strategy.

Emmanuel Okocha

Emmanuel Okocha

VP of Demand

10+years

With a performance-first mindset, Emmanuel leads Demand and our account managers team, optimizing daily activity, and delivering actionable insights that drive growth.

Ready to scale with a user acquisition agency that performs?

Questions

Frequently asked questions

Who are our typical clients?

We partner with app owners, website owners, mobile advertising platforms, agencies, and affiliates across various industries.

We support a wide array of integrations with MMPs, major DSPs, and ad networks. Our in-house technology and dedicated tech team enable custom integrations that aren’t possible with off-the-shelf solutions, ensuring seamless alignment with your existing systems and unique needs.

Our onboarding process is straightforward and efficient. We start with a consultation to understand your objectives, followed by an internal review of the project’s feasibility. If it’s a fit, we set up campaigns, integrations, and KPIs, keeping you informed every step of the way. You’ll have a dedicated account manager, well-versed in your industry, as your point of contact.

No, our paid campaigns will not cannibalize your organic traffic. We operate as an extension of your team and design paid acquisition to complement – not compete with – your organic efforts. We align on goals and guardrails up front, then build a media plan that protects your existing wins while unlocking incremental growth.