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Complete Guide to Performance Auditing for Mobile App Campaigns (2025 Edition)

Complete Guide to Performance Auditing for Mobile App Campaigns (2025 Edition)

Campaign optimization

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3/9/2025

A step-by-step guide to performance auditing for mobile app campaigns in 2025. Learn how to evaluate acquisition, retention, monetization, and technical performance to maximize ROI and long-term growth.

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How to Calculate Mobile Ad Spend Return on Investment (ROI)

Campaign optimization

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16/6/2025

How to Calculate Mobile Ad Spend Return on Investment (ROI)

How to Start Monetization for Your Gaming App Without Sacrificing User Experience

Campaign optimization

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19/3/2025

How to Start Monetization for Your Gaming App Without Sacrificing User Experience

Decoding search arbitrage

Decoding Search Arbitrage: A Comprehensive Guide for Digital Marketers

Campaign optimization

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1/8/2024

Decoding Search Arbitrage: A Comprehensive Guide for Digital Marketers

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How to Calculate View-Through Conversions Accurately

Campaign optimization

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13/12/2023

How to Calculate View-Through Conversions Accurately

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Understanding the Advertising Waterfall in Mobile Marketing

Campaign optimization

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14/11/2023

Understanding the Advertising Waterfall in Mobile Marketing

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What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?

Campaign optimization

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26/10/2023

What is View-Through Attribution (VTA) and Why is it Needed to Advertise on Many DSPs?

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Leveraging Behavioral Analytics for User Acquisition in Mobile Apps

Campaign optimization

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10/10/2023

Leveraging Behavioral Analytics for User Acquisition in Mobile Apps

What Are Deep Links and How to Use Them in My App?

Campaign optimization

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22/9/2023

What Are Deep Links and How to Use Them in My App?

insertion order mobile marketing user acqusition

How to deal with mobile ad revenue decline: a detailed analysis

Campaign optimization

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19/9/2023

How to deal with mobile ad revenue decline: a detailed analysis

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