Technology
Services
User acquisition
Lead generation
Paid search services
Partners
Resources
Content & Events
Case studies
About Us
Careers
Get in touch
Get in touch
Content & Events
All Blogs
Events
AI in Advertising
Paid Social
Brand & Performance
Measurement & Attribution
Events
Campaign optimization
Native advertising
Mobile trends
User Acquisition
Verticals
Shopping
Gaming
iGaming
Empathy, Strategy & Culture: A Recap of What We Learned at AI Week 2026 in Milan, Italy
Events
|
27/5/2026
AI Week 2026 in Milan, Italy dished out a wide array of AI insights that marketers and companies can use to build AI-ready cultures and strategies. Here's a look at some of the key themes discussed at this year's conference.
Campaign optimization
|
9/8/2023
How to Calculate Mobile Ad Frequency and its Impact
Campaign optimization
|
9/8/2023
How to Calculate Click-Through Rate (CTR) for Mobile Campaigns
User Acquisition
|
9/8/2023
How to Calculate Engagement Rate in Mobile Advertising
Native advertising
|
9/8/2023
How to Calculate Retention Rate for Mobile Apps
Mobile trends
|
9/8/2023
15 Steps Towards Optimizing Your Ad Campaigns for Maximum Impact
User Acquisition
|
9/8/2023
How to Calculate User Lifetime Value (LTV) in Mobile Marketing
Campaign optimization
|
9/8/2023
How to Calculate Cost Per Install (CPI)
Campaign optimization
|
9/8/2023
How to Calculate Cost Per Mille (CPM) for Mobile Ads
User Acquisition
|
3/8/2023
The Benefits of Mobile Media Buying
Load more
Events
|
23/4/2026
Creative that Scales: A Summary of Singular’s Eye-Opening, Insight-Packed Webinar
Events
|
19/12/2025
App Growth Summit Mexico 2025: A Look at Fintech & Ecommerce Trends in LATAM
Events
|
12/11/2025
IMS 2025: Summarizing the Most Trailblazing Mobile App Marketing Trends of the Summit
Events
|
17/9/2025
Affiliate World Budapest 2025: AI, Short-Form, and the Next Phase of Performance
Events
|
13/8/2025
ChinaJoy 2025: Global Innovation & Z2A Launch in the Chinese Market
Events
|
22/7/2025
Celebrating 6 Years of Z2A Digital: From Espresso Shots to Industry Leadership
Events
|
2/6/2025
SBC Summit Americas Miami & MAU Vegas 2025: Navigating Regulation, Innovation, and AI-Driven Marketing in Gaming
Events
|
30/4/2025
App Promotion Summit London 2025: AI, App Growth, and More
Events
|
17/4/2025
GamesForum Cyprus 2025: Hybrid Casual’s Rise, Smarter Monetization & New Partnerships on the Horizon
Load more
Ready to think differently about user acquisition?
Subscribe to our newsletter and stay updated with the latest UA strategies and mobile marketing trends.
Subscribe