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Ad Quality 101: How to Ensure High Performance in the AI Era
Campaign optimization
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26/3/2026
Ad quality is more complex now that AI-driven systems can more efficiently detect and determine what resonates with users. This guide will teach you how to maintain ad quality standards across various platforms.
Events
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30/4/2025
App Promotion Summit London 2025: AI, App Growth, and More
Events
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17/4/2025
GamesForum Cyprus 2025: Hybrid Casual’s Rise, Smarter Monetization & New Partnerships on the Horizon
Events
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1/4/2025
GDC 2025 & Gamechanger TLV: Mobile Gaming’s Next Big Moves, AI Innovations, and Strategic Opportunities
Campaign optimization
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19/3/2025
How to Start Monetization for Your Gaming App Without Sacrificing User Experience
Mobile trends
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6/3/2025
The Rise of Programmatic: 160M Users Engaging with Full-Screen Ads
Mobile trends
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27/2/2025
Deepseek's Disruption on Mobile User Acquisition and the AI Market
Events
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19/2/2025
Games Forum Barcelona: A Blue Ocean of Opportunities
Mobile trends
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11/2/2025
How Valentine’s Day Influences Mobile Usage and User Acquisition Strategy
Events
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6/2/2025
iGB Affiliate Barcelona 2025: The Shifting Landscape of Mobile Marketing & Affiliate Growth
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Campaign optimization
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9/8/2023
How to Calculate Organic vs. Paid User Growth
Campaign optimization
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9/8/2023
How to Calculate Mobile Ad Conversion Rate
Campaign optimization
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9/8/2023
How to Calculate Churn Rate in Mobile User Acquisition
Campaign optimization
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9/8/2023
How to Calculate Mobile User Growth Rate
Campaign optimization
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9/8/2023
How to Calculate Average Revenue Per User (ARPU) for Mobile Apps
Campaign optimization
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9/8/2023
How to Calculate Mobile Ad Frequency and its Impact
Campaign optimization
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9/8/2023
How to Calculate Click-Through Rate (CTR) for Mobile Campaigns
Campaign optimization
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9/8/2023
How to Calculate Cost Per Install (CPI)
Campaign optimization
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9/8/2023
How to Calculate Cost Per Mille (CPM) for Mobile Ads
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